GAYDON , April 26 ― After decades of ups and downs, British carmaker Aston Martin Lagonda is charting a more efficient and profitable way forward, leaning on technology from shareholder Mercedes-Benz to make the costly leap to electric vehicles .
“It's precarious and it is possible for this company to go bust,” said Redburn equity research analyst Charles Coldicott. “I don't think it's a controversial thing to say even though Aston wouldn't like to hear it.” “When I came in, the company was manufacturing-dominated instead of engineering-led, which for an auto luxury business is insane,” Moers said. “In a company this size, you need maximum flexibility and agility.”
Under that deal, Mercedes now owns almost 12 per cent of Aston Martin, which will increase to 20 per cent in 2023. The German luxury automaker has been relatively tight-lipped about plans for its stake in Aston Martin. “Variation at Mercedes-Benz was a nightmare, we wanted to cut it down and cut it down,” Moers said. “But here, this is our purpose.”Aston Martin has closed its paint shop at Gaydon and paints most cars at its sport-utility vehicle plant in Wales ― saving 1,000 pounds per car by cutting the immense costs of two paint shops.
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