With his brand Outdwell, young designer Oscar Lee uses hip hop style to break age-old stigmas (VIDEO)

KUALA LUMPUR, May 11 — Generation Z sometimes gets a bad rep for being vain, lazy and feeling entitled to success.Lee is the founder of Outdwell a fashion brand of unique clothing pieces focused on giving artists the image they want.Using Asian hip hop artists from China and Taiwan as an influence, Outdwell sets its target for the young and vibrant rule-breakers such as himself.

“So when I discovered fashion I got excited at how fun the process was with drawing and sewing my own clothes.” “I just keep watching music videos and listening to music. Imagining what would I do if I was the rapper on stage. How would I want my clothes to stand out?” he said.Taking cues from Asian style as opposed to Western trends, Lee always finds something interesting or unexpected in Chinese or Taiwanese artists.

“Actually, all the pants at our first show did not fit the models. So I was panicking for a few good minutes,” recalled Lee."The good thing that came from all the mishaps was that I now recognise the type of people that I’m dealing with and who to avoid,” Lee added. Lee and models posing with a smart car during the 'Fashionista' event at popular dining establishment Maristar. — Picture courtesy of The Marini's GroupMany Gen Z have dream careers they would like to chase but find the lack of drive leading them to mundanity, a criticism of older generations.“We tend to do things on our own time. But then again it's all about motivation because when I started, the motivation for me was Mercedes-Benz.

Maristar Outdwell

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