Foreign Minister Datuk Saifuddin Abdullah said the appointments were in line with the objective of developing cultural diplomacy under the Malaysian Foreign Policy Framework which aimed to create new avenues to showcase the country's national identity and values, as well as to promote cultural outreach and exchanges.
“In terms of foreign policy, cultural diplomacy – which is also termed 'soft power', and in the context of Asean 2025, one of the pillars in the Asean Community – touches on socio-cultural issues. Saifuddin added that an Arts and Culture Committee would also be established under the Minister's Office to strengthen efforts in positioning Malaysia's arts as an effective avenue for promoting the country's historical and cultural heritage.
"This is one of my dreams, to invigorate the country's creative industry, especially with the capacity given under cultural diplomacy. I hope we can achieve the to internationalise the country's local culture and products," he said.
More ministers aye? Road to 1000
V hv a full-fledged Ministry handling 'arts & culture' & having another Ministry create a mini-cultural ofc stinks & is another pure waste of public funds paying d staff IsmailSabri60 saifuddinabd NancyShukri
Perlu ka ? PERLU KA ?
First, stop dividing culture using race and religion in malaysia. Don’t assume that the international audience is easily fooled.
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