Tuesday, 11 Feb 2020 03:46 PM MYTAirAsia Group head of brand Rudy Khaw and PMC chief executive officer and co-founder Hugh Koh pose with models sporting pieces from the collection. — Picture by Miera Zulyana
Artists from Malaysia , Vietnam , Cambodia , Thailand , the Philippines , and Singapore were given free rein to interpret the story of Southeast Asia through their creative lenses, resulting in pieces that allow trendsetters to wear their regional pride on their sleeves. The two spoke about the collaboration and how it stemmed from the brands’ shared vision of showcasing Southeast Asian talent to the world.
Meanwhile, Koh touched on the specific cultural elements that inspired the pieces in the collection, which is made up of three unisex t-shirts, a five-panel cap, a luggage tag, a bum bag, and a set of three pins.
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