WhatsApp denies report of exploring ads as revenue strategy

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Discussions allegedly included the possibility of introducing a subscription fee for ad-free app usage.

The Business platform by WhatsApp, which was introduced three years ago, has grown four-fold and now serves over 200 million users.

“This @FT story is false. We aren’t doing this,” WhatsApp head Will Cathcart said in a post on social media platform X, formerly known as Twitter. FT added that Meta was also deliberating whether to charge a subscription fee to use the app ad-free.

 

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