What is sadfishing, the trend flooding social networks with tears?

'Sadfishing' is very on-trend on social networks. — AFP Relaxnews

Demonstrating emotions of sadness, distress or even anguish on social networks is enabling some influencers to lure viewers to their content and even to attract new followers. This trend has been given the term 'sadfishing,' and the phenomenon is such that it has given birth to a new filter on Snapchat: the crying face.

Bella Hadid made news last November after posting a lengthy post on Instagram about her unhappiness, accompanied by several selfies featuring her eyes reddened with tears. The objective? To remind her community that"social networks are not reality," in other words that her supposed dream life does not exempt her, like everyone else, from feeling bad. Reactions came in fast: 2.5 million likes, and nearly 23,000 comments.

Journalist Rebecca Reid is credited with coining the term 'sadfishing,' back in 2019. And it's not so much about staging one's sadness, but to accentuate it, in order to generate interest on social networks. Adele, Travis Scott, and Kendall Jenner are among the celebrities who have put themselves in such a situation, while many influencers on these platforms reveal themselves in videos, each more tearful than the last.

Always full of contrasts and contradictions, social networks today swing between a certain ideal of perfection and a quest for authenticity; 'sadfishing' is supposed to be situated in the second category, as a way of skewering the idea of perfection. And the trend is constantly growing on social networks, to the point that the hashtags #divorce and #anxiety, which allow users to find this type of videos, today count more than seven and 14 billion views, respectively.

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