We spend one sixth of our lives making ourselves beautiful, says a study

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Body hygiene, makeup, face and hair care, diet, clothing style, exercise: being beautiful requires time – and just as much energy.

According to the researchers, women spend an average of nearly four hours a day primping, while men spend 3.6 hours a day on average. Photo: AFP

And while some people may claim to spend only a few minutes primping each day, it is clear that the amount of time spent caring for or improving one's physical appearance is actually much greater. According to the researchers, the two most revealing factors, however, are the time spent watching television, and even more so the time spent on social media.

 

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