The two major players in the US vaping market are the subject of antitrust suit from the federal trade watchdog. – EPA pic, April 2, 2020.
THE US trade watchdog said today it had sued Altria and Juul over a US$12.8 billion e-cigarette deal that allegedly breached antitrust laws. According to the Federal Trade Commission , the companies made a string of agreements that eliminated competition surrounding tobacco giant Altria’s acquisition of a 35% stake in Juul, the once high-flying vaping brand.
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