The issue is delicate for Twitter, whose turnover is 90% dependent on advertising. Advertisers, on the other hand, do not necessarily need Twitter and can turn to other social networks. — Photo by Emmanuel DUNAND/AFPIs it a pipe dream or possibility? Elon Musk wants to diversify Twitter's revenue stream beyond advertising, a feat none of the biggest social networks have yet pulled off.
The issue is delicate for Twitter, whose turnover is 90% dependent on advertising. Advertisers, on the other hand, do not necessarily need Twitter and can turn to other social networks. The forum platform Reddit has deployed a hybrid model, making money via advertising, paid subscriptions and digital coins that allow users access to special privileges.
A partial launch was chaotic, however, and prompted the proliferation of so many fake accounts that the rollout of so-called Twitter Blue has now been paused.
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