February 1, 2021 7:52 PMOver the last few months, the protagonists of our favorite series have been our main sources of fashion inspiration.
Stylight reports a 460% increase in click-throughs for Nike Air Jordan on its international platforms just 10 days after the series kicked off. But the excitement generated by the clothes and accessories of other series, sometimes telling the adventures of characters from past centuries, seems to prove that these TV programs are somehow managing to influence our choices.
Similar observations have been made with the ultra-fashion oriented series ‘Emily in Paris’ whose berets, bucket hats, and other clothes and accessories have been unanimously sought after worldwide.
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