From the trash can to your wardrobe! Fashion is on a mission to reduce its impact on the environment by making something new out of something old – and it's working.Scrap fabric, unsold items, worn-out clothes, cigarette butts, windshields, tyres and even seafood are now the kinds of raw materials being used to craft the contents of your wardrobe. And there's no denying that our garbage cans are full of resources that could be given a second life instead of ending up in landfill.
But now the brand is taking things a step further by unveiling a collaboration with the Sushi Shop restaurant chain. While the idea of tucking into a tray of maki rolls and sashimi might make your mouth water, it's perhaps much less appealing to imagine them in your sneakers. And yet, this project manages to do pretty much just that... and with style.
This was made possible thanks to a second partnership, this time with a French tannery, which transforms fish skins recovered from a Sushi Shop restaurant location in Lyon into this surprising leather material.Read more:Offered in a wide range of sizes, at a price of €145 , the sneakers are made of Italian cowhide leather, with a sole made of recycled tyres and rubber, and laces made of natural cotton fibers, as specified by O.T.A. on the brand's estore.
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