Tourism Malaysia Hosts B2B Session With Industry Leaders To Refine Marketing Strategies For Visit Malaysia 2026

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The primary aim of this programme is to build upon the strategic initiatives introduced during the Tourism Malaysia Strategic Direction Towards VM2026 Networking Session held in late April. This session serves as a critical juncture to streamline and fortify the strategies for Tourism Malaysia’s overseas offices, ensuring the successful implementation of high-impact and fast-conversion programmes.

The session underscores the importance placed on enhancing overseas initiatives and consolidating efforts towards achieving the objectives of VM2026. The programme aims to leverage the invaluable feedback and support obtained from previous B2B sessions with industry players. These insights are crucial in developing effective marketing strategies that resonate with target audiences and stay at the forefront of global tourism trends.

The session reaffirmed Tourism Malaysia’s commitment to realising the vision of VM2026, aiming to attract 35.6 million tourist arrivals and generate RM147.1 billion in receipts. The collective effort and dedication of all stakeholders are essential to achieving these ambitious goals.

Source: News Formal (newsformal.com)

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