Top-tier concerts helped draw over a million visitors to Singapore Sports Hub in first three months of 2024; around RM1.5bil income generated

Top-tier concerts helped draw over a million visitors to Singapore Sports Hub in first three months of 2024; around RM1.5bil income generated

The concerts alone – by Coldplay and Mayday in January, Ed Sheeran in February and Taylor Swift in March – drew a combined total of around 840,000 visitors. The shows were held at the 55,000-capacity National Stadium. According to estimates by private-sector analysts, these large-scale concerts could have generated tourism receipts of between $350 million and $450 million , MAS noted, with estimates differing depending on assumptions such as the proportion of foreign visitors among the concertgoers and their length of stay in Singapore.Taylor Swift’s run of March concerts seemed to have also proved a boost for visitor arrivals.

“The broader-base impact is greater, and the economic share goes deeper across more sectors in society and a bigger spread of the economy,” said Mr Tong. STB data showed that the month of March, in particular, saw swift earnings for hotels, with overall room revenue climbing to $493.8 million, up 9.5 per cent from the $451.2 million in February, and 37 per cent higher than the year-ago period.

“The best performing period was during the Eras Tour week when our 15 hotels in Singapore enjoyed an average occupancy of 92 per cent,” said Mr Oriol Montal, managing director for luxury, Asia-Pacific at Marriott International. At newly opened boutique hotel 21 Carpenter in Carpenter Street, general manager Tarun Kalra said the majority of guests were in their 20s and early 30s from all over the region, as bookings increased by about 30 per cent compared with typical weeks – especially during the six-night Swift concerts in March.

Source: Entertainment Trends (entertainmenttrends.net)

Big Boost Tourism Class One Concerts

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