According to an American report, Gen Z wants to eat healthier, looking towards balanced foods and consuming less meat.
Proof of their concern for what they put on their plates is the fact that they devote a large part of their spending money to it: 23% of their budget, according to the latest bi-annual report by Piper Sandler, representing the top category of their expenses. A choice that can easily be explained by the fact that they have grown up in an era where consumers are more attentive to the choice of ingredients than before.Rather than sitting down for lunch or dinner, Gen Z prefers to eat short meals or snacks during the day.However, when asked to choose their favourite snacks, only 3% of them mentioned fruits, vegetables or nuts.
Source: Entertainment Trends (entertainmenttrends.net)
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