that it will work to remove gender stereotypes from its toys after a global survey commissioned by the company found attitudes to play and future careers remain unequal and restrictive.
“Parents are more worried that their sons will be teased than their daughters for playing with toys associated with the other gender,” Madeline Di Nonno, the chief executive of the Geena Davis Institute on Gender in Media, who conducted the research, said. The study found that parents still encouraged sons to do sports or STEM activities, while daughters were offered dance and dressing up or baking .The toy maker had commissioned the report for the UN International Day of the Girl on Monday.
“We’re working hard to make Lego more inclusive,” Julia Goldin, the chief product and marketing officer at the Lego Group, said.
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