TikTok begins testing in-app shopping to challenge Facebook

The popular video app is hoping to replicate abroad the success of its Chinese-only cousin Douyin, which racked up US$26bil of e-commerce transactions in just its first year of operation. TikTok has begun working with merchants in markets including the UK on ways they can sell products directly to millions of users within the app, people familiar with the matter say.

“Chinese Internet companies will go and incentivise behaviours they think they need for the next stage of ecosystem behaviour,” said Rui Ma, a partner with Synaptic Ventures. “TikTok has a lot of learnings from China and Douyin, but the dynamics and infrastructure in the international market are different so they need to make sure they” adapt.

The move comes as social media titans around the world are scrambling to grab their share of online retail, a segment that will generate US$5 trillion in sales this year, according to eMarketer’s projections. Facebook last May introduced new tools to improve shopping experience on its platform as well as photo-sharing app Instagram, and Pinterest has also stepped into ecommerce by channelling buyers to merchants’ websites.

Malaysia Latest News, Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Police trying to locate missing car in viral TikTok videoKUALA LUMPUR: Police are investigating the case of a missing car that went viral on TikTok.
Source: staronline - 🏆 4. / 75 Read more »

Gadis luah duka dengan lukisan pada mukaVideo lukisan muka fikaazhr di TikTok jadi tular kerana menyentuh perasaan netizen. FMTNews FMTOhsem
Source: fmtoday - 🏆 5. / 72 Read more »

Police trying to locate missing car in viral TikTok videoKUALA LUMPUR: Police are investigating the case of a missing car that went viral on TikTok.
Source: staronline - 🏆 4. / 75 Read more »

Penang malls on HIDE list to reopen tomorrowShops to open after sanitation work had been carried on in full, says chief minister. FMTNews PenangMall HIDEList Malls reopen, but nationwide MCO enforced. WTF. With the nationwide MCO, can we still go to the mall? all SOP are so shit! Wow chief minister
Source: fmtoday - 🏆 5. / 72 Read more »

Probe papers on Neelofa, husband submitted to AGC | The Malaysian InsightCase concerns couple’s rendezvous at a carpet shop in Nilai earlier this month. Please.ignore her to obscurity It will be long forgotten..
Source: msianinsight - 🏆 8. / 63 Read more »

Malaysia to temporarily suspend travel bubble with Singapore | The Malaysian InsightTravellers entering from the republic to undergo a 14-day mandatory quarantine beginning May 13.
Source: msianinsight - 🏆 8. / 63 Read more »