NEW YORK, May 31 — Wine in a can or in a paper bottle... The traditional bag-in-box wine is no longer the only way to organise an outdoors aperitif away from home. The boom in new wine packaging, which aims to appeal to young consumers with eco-friendly features, is making happy hour much more mobile. At home or at a bar? Or better still, at a picnic in the park or by the pool! When it comes to celebrating, we often only think of the first two options for practicality’s sake.
The study not only references this major trend when it comes to format, it also served as a launch announcement for what could be a “must-drink” this summer: rosé in a can. The Saint Tropez wine has been christened “Nomad 83,” with the number referring to the code for the department that is home to Saint Tropez. A particularly fitting name that says it all: the point of this new packaging is to allow you to bring your wine with you wherever you go, to be enjoyed in a variety of settings .
The cans replace the bag-in-box , the large sealed plastic bags with a tap that allow wine to be served anywhere. For Tchin’On, it is a matter of convincing consumers to choose a can that is guaranteed to be 100 per cent recyclable and more environmentally friendly than a BIB or a mini glass bottle of wine. The other argument for convincing consumers that wine in cans has potential is to promise an end to the taste of cork...
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