This is 'Breaking News': South Korea has its first main female anchor

Lee So-jeong is breaking new grounds in the media world in South Korea. She is the first women main host for primetime newscast at KBS, South Korea's national public broadcaster, in Seoul. Five times a week, Lee is beamed into living rooms across the country leading its famous"News 9" bulletin. - AFP

South Korean television news broadcasts have long followed the same format: a serious-looking older male anchor announcing the day's major developments, with a much younger female sidekick delivering lighter items later in the line-up. Female newsreaders used to be like"pretty flowers", Lee told AFP. But she had greater ambitions, wanting to transform KBS's conservative style and capture younger audiences turned off by broadcasts that tended to"rather lecture the viewers".

"If I fail in this, it could disgrace other women reporters as a whole," she said."I have to do well so that other female reporters could have more opportunities.South Korea has transformed itself from the ruins of the Korean War to become the world's 12th largest economy and an industrial and trading powerhouse, but traditional social values still hold wide sway.

Those pressures have led many South Korean women to reject motherhood and the country's fertility rate -- -- the number of children a woman is expected to have in her lifetime -- dropped to 0.98 in 2018, far below the 2.1 needed to keep a population stable. But values are beginning to change, with the country seeing a vocal #MeToo movement in 2018, and Kim Jong-myong, managing director of the KBS news operation, said appointing a female main news anchor met"the demands of the times".Lee's role"overturns" the gender norm expected in South Korean society, said women's rights activist Bae Bok-ju, and was an"encouraging sign" of the country moving in the right direction.

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