PARIS, Dec 2 — To counter the gargantuan tons of gift paper thrown away at Christmas, two French entrepreneurs have designed a gift wrap made out of coated cotton which is “infinitely reusable.”and much more ecological than disposable paper. This is the promise of the brand “On s’emballe à la française,” founded by Lou Marion and Marie Ducos in 2020. The idea? To provide consumers with gift bags in coated cotton that can be used over and over again.
The entrepreneur was seduced by the concept of coated cotton, that is to say a fabric coated with a waterproof layer strong enough to make gift bags that can be folded, taped and then reused and folded once the gift has been unwrapped. Graphic designer Marie Ducos came on board the project a few months later , and with Lou Marion they founded their brand and launched two reusable and ready-to-use gift papers , available in several sizes and with four types of printed patterns.
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