This fish-free salmon looks (and cooks) just like the real thing

OTTAWA, Feb 13 — In Canada, a start-up has decided to rethink the making of plant-based alternatives to focus on an end result that’s much more similar to the original food. This, it hopes, could help convince consumers to make the switch. The result is visually stunning and looks just like a raw salmon filet.

Plant-based alternatives to animal proteins have many challenges to meet. While brands are working to make their recipes healthier by not using any additives, by reducing the amount of salt or by reducing the number of ingredients, they will only be successful if they also manage to deliver on expectations of taste. In the seafood department, the result is far from satisfactory.

In Canada, a start-up that recently raised US$12 million in funding has decided to rethink the manufacturing process to produce a salmon fillet that visually resembles the real thing. The whole point of this innovation is to offer a whole, raw cut that can be cooked or seared like regular salmon. According to the owner of this Toronto-based company, called New School Foods, the production of this type of alternative usually relies on heat and pressure technology.

Chefs in North America will be among the first to be able to cook with and taste this fish-free salmon product in a pilot project. A wider launch could then follow. This innovation rethinks fish analogues by considering the end product as a whole cut that emulates the look and texture of the real thing, and cooks just like a regular salmon fillet. It aims to provide an answer to the environmental issues related to overfishing. According to the WWF, salmon consumption has tripled since the 1980s. Other solutions envisaged include lab-grown salmon presented by Californian start-ups.

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