in the “Magazine Stand” tab. An option made possible by the 2020 acquisition of the start-up Audm, which specialises in turning longform journalism into audio content.According to Axios, New York Times Audio also showcases the US newspaper’s extensive archives and “reporters’ notebooks” on topics such as music, food and culture.
This growing interest is pushing digital giants like Spotify, Apple and Amazon to expand their audio strategy. After numerous acquisitions in the podcast and audiobook world, Spotify is now creating new initiatives to capitalise on consumers’ interest in audio. In April, the company headed by Daniel Ek announced that it would provide podcast creators with tools to monetise their podcasts through advertising or paid subscriptions.is not there yet with its own audio application.
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