The new normal: How Sugu Pavithra and other Malaysians adapted and thrived with digital tools during Covid-19 pandemic

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Turning to the Internet to find ways to adapt to the new normal.

Pavithra regularly shares videos on food recipes like curry chicken, sambal dishes and dessert. — Screengrab from YouTube/Sugu Pavithra

Nadhir said he looked up what people were searching for during MCO and realised that there was a lot of interest for grocery delivery services. “We have an e-commerce site that was not contributing much to our total revenue,” said Melisa Lim, chief marketing officer of Langit Collective. Langit Collective’s efforts to create a whole new online experience for consumers helped to improve sales by 81.3% compared to the previous quarter. Lim said she is now looking towards a collaborative approach with other relevant services and businesses to expand the company’s reach.While S. Pavithra may not be a businessperson, just like Nadhir and Lim, she too turned to the Internet to find ways to adapt to the new normal during MCO.

Viewers, who were then mostly stuck at home, tuned in to learn how to cook local dishes with Pavithra and her husband, whose simple, down-to-earth approach was the recipe to their unexpected success.

 

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