The media circus around China’s famous wandering elephants ignores the habitat loss driving the animals, say critics

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It has been months since a herd of elephants left their home, trekking 500km north in search for a new habitat.

in the mountains was read over 210 million times on Weibo. It has gradually become a media circus, but one with little reporting or discussion about the reasons behind their migration, which is the loss of almost half their habitat in the last two decades.

In late May, they entered Yuxi’s Eshan village, walking along the main road and banging on residents’ houses. In June, they entered the outskirts of Kunming. People posted joyous, welcoming messages, romanticising the elephants’ journey. Villagers said on social media they consider encountering an elephant a blessing. Some stood on their rooftops to take photos.

The nature of the attention has drawn criticism. Zhang Sanfeng, a WeChat blogger, noted that the herd has become actors in a “’’, which ignored the real crisis. Some even marvelled at foreign media reports on the incident, expressing that foreigners “finally understood how well China protected its environment”.

 

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