RIYADH, April 18 — With his hot pink hair extensions and leopard print pantsuit, model Ziad al-Mesfer was bound to turn heads during his recent public photo shoot in deeply conservative Saudi Arabia.
In the process he has endeared himself to expensive brands keen to profit from a spectacle that would have been unthinkable before Saudi Arabia embarked on a whirlwind series of social reforms ushered in by Crown Prince Mohammed bin Salman.Along with ardent fans — mostly bubbly teenage girls who follow him on Snapchat — the crowd gawking at the recent Riyadh shoot included one irate middle-aged man who got out of his car to denounce Mesfer as “gay”, a potential capital offence in Saudi Arabia.
And despite occasional harassment in-person and online, he told AFP he has no plan to leave Saudi Arabia or modify his look. Around two years ago, Mesfer started modelling outfits online using the relatively safe medium of Snapchat, which automatically deletes posts once they are viewed. “It’s very important to invite him, because when we invite him and take a video or picture of him wearing any item, it sells directly,” Mohammed said. “All Saudis — old women, young girls — all of them, they are watching him.”Even as other male models and would-be influencers follow his lead, Mesfer remains in a class by himself.
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