Overall branded TV shipments in China dipped 10.2% year-on-year in April, reaching 2.47 million units. This decline extends a year-to-date trend, with cumulative shipments down 3.2% compared to the same period in 2023.However, TCL defied the trend with an impressive 8% year-on-year growth in April shipments, reaching around 540,000 units. This surge makes TCL the brand with the highest growth for the month, solidifying its position at the top of the Chinese TV market.
Meanwhile, Huawei’s strategic shift towards premium, large-screen TVs seems to be paying off. Despite lower shipment volume compared to TCL and Xiaomi, Huawei’s April numbers show a continued year-on-year increase and improved profitability. This suggests their focus on higher-end products is yielding positive results.
The Chinese TV market slowdown can be attributed to various factors, including economic uncertainties or a potential saturation in the replacement cycle for existing TVs. However, TCL’s success and Xiaomi’s steady growth demonstrate that opportunities still exist.
Source: News Formal (newsformal.com)
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