Taylor Swift arrives at the world premiere of the concert film 'Taylor Swift: The Eras Tour' on Oct 11, 2023, at AMC The Grove 14 in Los Angeles. Photo: AP
The Swift film has provided fresh content for theatres owners still looking to win back business lost to the Covid-19 pandemic, drawing women in especially large numbers. Though box-office sales are up this year, they remain below their pre-pandemic peak. Apple plans to spend US$1bil a year on films that will be released in theatres, Bloomberg News reported in March, joining rival streamer Amazon.com Inc. in making a commitment to that struggling industry. Since the pandemic, cinema owners have complained about a shortage of big film releases.
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