Survival of the fittest jeans shop

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GEORGE TOWN: Step into this store along the busy Penang Road, and you will be treated to a wide array of retro menswear bordering on classic, especially if denim is your flavour.

For comparison, Swettenham Pier Cruise Terminal was completed in 1904. The country’s oldest nasi kandar shop, Hameediyah Restaurant, started under a tree in Lebuh Campbell in 1907. The Ford Model T came out in 1908. And Gurney Drive was built in 1936.Keeping the legacy alive now is the founder’s great-grandson Syed Ahamed Mohamed Ghani, 60.

At the height of the British Empire, Pitchay Gunny was the place in Penang to buy personal effects that would grant shoppers a status symbol befitting the era.Syed Ahamed was told that his great-grandfather decided to close the shop, tighten his belt and wait for the war to pass. Syed Ahamed said his father joined the business sometime in the early 50s, which led to a new development.

As the only son with four sisters, Syed Ahamed joined his father in the 80s even though he studied civil engineering.“We sometimes had customers waiting outside our shop for us to open in the mornings,” he said. Syed Ahamed responded by opening more outlets along Penang Road and Komtar but buckled under manpower shortages.

 

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