Sunway Malls unveils RM5 million marketing campaign to boost consumer spending, welcomes stimulus package | Malay Mail

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Sunway Malls unveils RM5 million marketing campaign to boost consumer spending, welcomes stimulus package

Sunway Malls and Theme Parks CEO Sunway Malls and Theme Parks chief executive officer HC Chan. — Picture by Miera Zulyana

“Sunway Malls welcomes the initiatives conceived as they cover a broad spectrum from fiscal measures to monetary easing. He said that this can be achieved via marketing programmes, shoppers’ rewards, tenants’ vouchers adoption and free parking to create a multiplier effect.“As for the prescription of rental rebate, this requires a longer observatory period to understand better and clearer its impact. We will however take cognisance of this and monitor the development more closely,” he added.

Chan also said that the easing of Employees Provident Funds will allow greater disposable income up to RM10b at the hands of the consumer, which can stimulate more consumer spending. On Thursday, interim Tun Dr Mahathir Mohamad announced a RM20 billion stimulus package to brace the economy against the effects of the coronavirus disease outbreak.

Sectors given focus are small-and-medium enterprises and tourism, those most impacted by the Covid-19 outbreak, which has claimed over 2,000 lives in China from where the novel coronavirus originated.

 

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