Stop and smell the metaverse roses: Virtual world on display at CES 2023

LAS VEGAS, Jan 8 — Immersive technologies that can better lives, whether helping people treat dementia or learn to pilot fighter jets, is the future of the metaverse, virtual reality startups say.

Smell is essential to the metaverse, said OVR Vice President Sarah Socia, because it’s “the only sense that is directly connected to the limbic system, a part of the brain crucial for memory and emotion.” Japanese “digital scent technology” company Aromajoin is also betting that the metaverse will be a place of many smells.

“Metaverse these days is very likely to be met with skepticism,” said Steve Koenig, a vice president at the Consumer Technology Association , which organises CES.But the metaverse is starting to take shape through various applications and devices, Koenig said. Businesses use it to teach workers how to handle tools for jobs such as welding and painting, adding joysticks or haptic gloves that bring a hands-on feel to the experience.

For now, businesses seem to be embracing the technology more enthusiastically than non-gamer consumers.

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