SEOUL SsangYong Motors has announced it is to accelerate its new car development programme in preparation for its future, and as part of a robust set of self–help measures.
This is now happening through an intensive restructure of the business and a focus on meeting fast-changing automotive trends. The name of Korando e-Motion fuses the"e" of electric with the driving force of"motion" as well imbuing the sentiment of emotion which customers experience when driving a car they feel in touch with. The name was the result of a competition run within the company and in consultation with brand experts to ensure that like Korando, the name would work well in overseas markets.
Source: News Formal (newsformal.com)
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