This is especially true for small and medium-sized enterprises that have to find ways to keep their businesses afloat to survive these harsh circumstances.
In 2018, Yap teamed up with fellow cycling enthusiast Max Ng to launch the retail arm, Cyclist Wardrobe. “We were able to capitalise on this despite the closure of our retail shop because we had already established a strong webstore presence before the pandemic. “Our expansion and our selling technique is testimony of our adaptability and something that SMEs can emulate,” Ng explains.
> Embrace technology in your business by considering expansion in online platforms, as the rise of the Fourth Industrial Revolution is a future trend that has arrived much quicker due to the worldwide pandemic.
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