The deal is a record for the top-flight soccer league as its last contract, signed with Telefonica in 2018, was a three-year agreement for 2.940 billion euros.
It comes after the clubs on Friday approved a 1.994 billion euro investment nL1N2SV19Q from private equity fund CVC Capital Partners in the first agreement of its kind in Europe, although four clubs - including Barcelona and Real Madrid - opted out. The"LaLiga Boost" deal gives CVC an 8.2% stake in a new company that will get revenues from LaLiga broadcasting and sponsorship rights.
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