“They’re basically trying to build a monster,” said Serkan Toto, founder of the Kantan Games consultancy in Tokyo. “I don’t think Microsoft is spending US$70 billion to become a software provider for Sony platforms.”
Microsoft’s deal for Activision is made possible by its vast array of other businesses, including software and cloud services, with its market capitalization more than 14 times that of the Japanese conglomerate. The developer is “basically a semi distressed asset,” said Mio Kato, an analyst at LightStream Research writing on the Smartkarma platform. “This backward-looking nature to Microsoft’s strategy is what makes us sceptical about their ability to compete with PlayStation.”The deal will likely aid Microsoft’s aggressive expansion of its Game Pass subscription service, which raises concerns Sony will be forced to follow suit. Offering games for a flat fee can eat into sales and erode margins.
Tech giants including Apple and Amazon have also advanced into gaming in recent years, but struggled to deliver hits.
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