British media reported Newcastle's deal with events company Sela was worth 25 million pounds annually. Sela will replace Chinese gambling firm Fun88 on the front of Newcastle's match day shirts.
Newcastle will play in the Champions League next season for the first time in 20 years after finishing fourth in the league in their first full season since the PIF-led takeover, which was rubber-stamped in October 2021. The ban was lifted two months later, but the league said such will be subject to scrutiny from an independent panel to ensure they reflect a"fair market value" and are not a means of distorting revenue to allow for greater spending under Financial Fair Play rules.
Source: News Formal (newsformal.com)
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