Snap launches in-app tool on drug dangers following fentanyl deaths

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(Reuters) - Snap is launching an in-app tool to educate users searching for drug-related key words on Snapchat about the dangers of drugs and is working on tools for parents to help keep teenagers safe on the service, the company said on Thursday.

The announcement comes after a public safety alert from the U.S. Drug Enforcement Administration last week, which warned about an increase in fake prescription pills containing fentanyl and methamphetamine often sold on social media and e-commerce sites.

Social media companies, including the world's largest social network Facebook, are under scrutiny from lawmakers https://www.reuters.com/technology/if-facebook-is-problem-is-social-media-regulator-fix-2021-10-06 over their impact on young users' safety and wellbeing. It had also worked to improve its proactive detection capabilities to remove drug dealers from the platform.

Snap said it had developed a video ad campaign and a new filter to raise awareness of the dangers of fentanyl and counterfeit pills.

Source: News Formal (newsformal.com)

 

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