This mirrors the general post-pandemic travel preference of most travellers in the region, says Marriott International chief sales and marketing officer Bart Buiring.
Buiring was speaking at a virtual event to highlight the Good Travel with Marriott Bonvoy programme recently. Slow travel mainly refers to the speed of which a trip is taken, where travellers take a train through Europe instead of flying, for example. “The added hassle and cost of additional Covid-19 related travel requirements such as PCR tests and potential quarantine periods means that short trips lose value, justifying a longer trip,” the company said then.
“The travel momentum is accelerating, not just based on my personal experiences, but we also see it in our hotels which is extraordinarily gratifying after two pretty tough years,” he said.“Travel insights also reaffirm this focus on purposeful travel. The pandemic has shifted the way people travel. Folks are more thoughtful, typically plan longer trips, and they also seem to be making decisions with a purpose in mind,” he said.
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