Size-inclusive fashion brands are now surging ahead in popularity

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Only a relatively small number of brands offer collections in sizes that are suitable for all.

Surprise! These chic and gorgeous swimwear are also eco-friendly

Less well-known to the general public, the green size-inclusive brand Felina, which appears to be rapidly gaining in popularity, is also one to watch. The number of clicks on products by the label was up by 986% in May 2020 when compared to the same month a year earlier. Similar increases have been reported for swimwear brands offering a wide choice of sizes, which are also enjoying support from a fast-growing community. This is notably the case with the Reina Olga brand and Frankies Bikinis .More recently, activewear brands have also branched out into the inclusive market with products for all shapes and sizes, and not just the athletically built.

To provide these figures, Stylight compared purchasing behavior data for its 12 million users in May 2020 with three other months: May 2019, January 2020 and April 2020. – AFP Relaxnews

 

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