Shopping for luxury fragrances? Why not ask a teenage boy for advice?

This picture shows Logan Ayers, 13, with two scents from his collection of fragrances. Teenage boys are now becoming infatuated by designer colognes with price tags in the hundreds of dollars. Photo: The New York Times

Teenage boys’ annual spending on fragrances rose 26% in the year ending in March, according to a semiannual survey of youth spending patterns by the investment bank Piper Sandler. The scent Le Male by Jean Paul Gaultier has “a really good honey note”, according to Luke Benson, a 14-year-old who lives in Orlando, Florida.

“To give an 11-year-old a US$160 bottle of cologne or a US$40 lip gloss, it just blows my mind,” Glover, 27, said.Young cologne customers are trying free samples in stores like Macy’s, Ulta and Sephora, or siphoning spritzes from parents. Those who can afford it are spending their allowances on cologne or asking for bottles as birthday gifts from relatives.

“But we also talk about how things can get out of hand, and that we have limited funds and we can’t every week get a new one,” she said. The trendy colognes that followed – Davidoff Cool Water and Drakkar Noir in the 1980s, Acqua Di Gio and CK One in the 1990s – were still mostly targeted toward customers in their 20s and 30s, Austin said.

Asked why middle schoolers have suddenly developed a nose for Dior, almost every teenager, researcher and merchandising expert offered the same answer: TikTok.

Fragrance Trends

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