Shopee concluded the region’s most joyful year-end celebration, 12.12 Birthday Sale, with visits surging six times on Dec 12 compared to an average day.
At the same time, more people were able to support local businesses with Shopee, with nine in 10 users shopping from local sellers on Dec 12. “2021 has been a year of accelerated digitalisation. We see this through the increase of online-first customers, as well as the number of new sellers to our platform this year," said Pang.
• Parents took the chance to prepare their children for the new school term, as stationeries such as pencils, pencil cases, sharpeners and more were in high demand. On Dec 12, close to 870,000 units of stationery products were bought. Accelerated growth for local businesses: The surge in traffic during the 12.12 celebrations has given a bigger exposure to more sellers. As a result, top local sellers from the Home and Living category collectively generated RM4.8mil in sales in a single day on Dec 12. The category was very popular amongst Malaysians in the lead up to the holidays with sellers offering home improvement and decoration products enjoying higher demand.
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