Google and Facebook logos, words ‘media, news, media’ and Australian flag are displayed in this illustration taken, February 18, 2021. — Reuters picWASHINGTON, Feb 19 — Facebook’s stunning decision to turn off the news for Australia highlights a long-troubled role for the US tech giant which stumbled into the news business and has grown into one of its most powerful forces.
“This is a very stark reminder of the power of Facebook,” said Kjerstin Thorson, a Michigan State University professor specializing in social media. The Australian measure “fails to recognize... the fundamental nature of the relationship between our platform and publishers,” said Campbell Brown, Facebook’s head of global news partnerships in a blog post.
And the imbalance appears to have grown as news organisations struggle in the an economy roiled by the global pandemic. This underscores a need for a new system that would support news media whose information is critical to the long-term success of the digital giants, according to analysts. While it appears that Facebook has the upper hand, Moos maintains that the social media leader would lose its appeal if it moves away from professional news content.
Source: News Formal (newsformal.com)
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