Set high targets for contraband cigarette task force, urges tobacco firm

Police and Customs have frequently been seizing contraband cigarettes. A survey shows Malaysia has been the number one country in illegal cigarette trading in the world for the past two years

This way, their progress could also be measured, he told a press conference at the JTI Malaysia headquarters today.He recommended that one KPI for the task force should be halving the illegal trade of cigarettes by the end of the year. Elaborating, he said the health ministry should not be drafting “counter-productive” policies that would place more restrictions on legitimate tobacco manufacturers.For example, O’Rourke said the health ministry’s proposed amendments to the Control of Tobacco Products Regulations 2004 to raise the minimum cigarette price from RM10 to RM15 would further increase demand and drive the sale of contraband cigarettes.

On a separate issue, JTI also raised alarm over the rise in illegal vaping in Malaysia, which now accounts for 10% of total consumption of nicotine products in the country.O’Rourke said a recent consumption pattern study, conducted by Ipsos, a global market research and consulting firm, showed 30% of illegal vaping users, above the age of 18, are previous non-smokers.

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