Serie A still attracts investors despite decline

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MILAN (Reuters) - Serie A is sometimes seen as the fallen giant of Europe's top soccer leagues, based in a country where a stifling bureaucracy has prevented its clubs from competing on level terms with rivals from England, Spain and Germany.

Yet, AS Roma's imminent takeover by Texas-based billionaire Dan Friedkin, announced on Thursday, shows that it can still attract foreign investors who believe in the potential of both the league and its clubs.

Friedkin made his debut as a film director last year with Lyrebird and his group encompasses a consortium of automotive, hospitality, entertainment, golf and adventure companies."Friedkin is a financially very solid investor but has no experience in sports and football," Andrea Sartori, global head of sports at KPMG, told Reuters.

Serie A used to be the most prestigious of the European Leagues and invariably attracted the top players. Pallotta, who first unveiled formal plans for a 52,500-seater stadium for Roma in 2014, initially hoped to have it finished for the 2016-17 season.Yet, helped by television revenues from European club competition, foreign investors keep coming and in the last few years have bought up AC Milan, Inter Milan, Fiorentina and Bologna.

 

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