Sarawak targets longer staying, high spending European tourists | The Malaysian Insight

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Sarawak targets longer staying, high spending European tourists

Sarawak Tourism Minister Abdul Karim Hamzah is looking to exploit the potential of health tourism in 2020, particularly from other Asian nations. – The Malaysian Insight file pic, November 11, 2019.

SARAWAK is changing the focus of its Visit Sarawak tourism promotion campaign next year to target long-haul markets of Europe instead of near neighbours. The aim is to lure longer staying, high spending visitors to achieve its target of 5 million visitor arrivals and a RM8.18 billion tourism receipts, state Tourism Minister Abdul Karim Hamzah.

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