Sarawak takes digital route in bid to raise tourism profile

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KUCHING: Sarawak aims to increase its visibility as a tourism destination through new digital and data-based marketing initiatives.

State Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah said Sarawak's tourism industry was taking another step towards"smart tourism" with the introduction of data management and elearning platforms by the Sarawak Tourism Board .

"I understand five modules have been created under this initiative to highlight Sarawak's culture, adventure, nature, food and festivals. "The programme will assign 1,000 new users for the course every month, with promotions lined up in India, the Nordic market and Britain in the months to come," he said.

 

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