Samsung Tech Seminar 2024: A Closer Look At The Brand's Latest Visual Display Technologies

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Samsung invited us to attend its Southeast Asia Tech Seminar 2024 in Bangkok last week, where it showcased a slew of new first-party visual display

technologies such as the NQ8 AI Gen3, AI-powered image enhancements, glare-free OLED panel, and more. All of these are featured on the brand's upcoming TV line-up, including the new Neo QLED 8K and OLED 4K models, which are set to be released in Malaysia this year.

Based on what's shown, the NQ8 AI Gen3 handles real-time upscaling smoothly, while the AI algorithm manages to retain plenty of detail in the process. Impressively, visuals that run natively in FHD and above appear quite natural and pleasant in 8K resolutions. Following this is the feature's AI Motion Enhancer tech, which completely eliminates ghosting from fast moving objects that appear on screen. Samsung showcased this with two clips that's shown simultaneously on both TVs: a generic news broadcast with moving text, and a baseball match. As you may have guessed, the Neo QLED 8K aced this demonstration, while the unspecified competing model struggled.

According to Samsung, Gaming Experience relies on a built-in database that will be frequently updated to include recent and upcoming games to help with its auto detection ability. However, a representative informed us that this perk doesn't apply for titles from past generations, such as those from the PS3 era or older, so manual input is still required for these.Samsung's next major showcase isn't AI related, but instead focuses on its new Glare-Free panel.

 

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