Sabah Tourism Board defends appointment of Lee Chong Wei as state tourism ambassador

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KOTA KINABALU: The Sabah Tourism Board (STB) has defended its decision to appoint former world number one shuttler, Datuk Lee Chong Wei, as its tourism ambassador following brickbats from some Sabahans.

STB chief executive officer Noredah Othman said while she acknowledged those who said that a Sabahan should be hired, added that it is necessary to understand that Lee’s global fame could help boost tourism here.

“We believe Lee's position as a respected social and global influencer will help create curiosity as well as interest about the many attractions in Sabah among his followers, especially from China,” Noredah said. She said for the same reason, the STB views Lee’s appointment as a significant step to boost tourism in this state.

 

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