KOTA KINABALU, May 20 — Sabah is expanding its tourism horizon beyond its traditional markets by tapping the potential in relatively unexplored countries, says Minister of Tourism, Culture and Environment Datuk Christina Liew.
According to her, efforts are underway to venture into second-tier cities like Jilin, Hangzhou and Chengdu to woo tourists from these provinces. Earlier, in her address, Liew said Matta Fair rated as Malaysia’s Number One Consumer Travel and Tourism Fair has become an established and widely-recognised event as well as one of the key annual events here in Sabah.
“This is to ensure a fair balance of tourists all over Sabah as well as giving business opportunities to the East Coast tourism players.” Tan, who also spoke, expressed the hope that the fair which has 90 booths with 50 exhibitors would grow to become the second national hub after the Matta national fair in Kuala Lumpur.
Source: News Formal (newsformal.com)
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