JOHANNESBURG: The World Health Organization plans to reach at least 50 million people with a WhatsApp service that delivers information on demand about the coronavirus and is so successful in South Africa it will be used around the world.
As the pandemic spreads in Europe and the US, the WHO is stepping up efforts to speak directly to citizens around the world. Social media can circumvent government communications that may be inadequate because of a lack of resources or political considerations, said Andy Pattison, manager of digital solutions at the WHO in Geneva.“More messages to more channels to more people, that’s what we are trying to do. The coronavirus has just acted as a catalyst to get a lot more things done quickly.”
“I am exhausted but very excited, I think it’s very important,” said Gustav Praekelt, the founder of Praekelt.org.A discussion between Mark Zuckerberg, the chief executive officer and co-founder of Facebook, and Tedros Adhanom Ghebreyesus, WHO’s director general, paved the way for the launch, said Pattison. There are plans to start the service on other messaging apps such as Rakuten Inc’s Viber, which is popular in eastern Europe.
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