Ronaldo was one of the few players to see his Weibo engagement and follower growth increase.
The report found that while digital engagement with players has shrunk 15% in 2019, Portuguese forward Ronaldo was one of the few players to see both his Weibo engagement and follower growth increase from the previous year. Chelsea took third spot to become the most influential English club in China, leapfrogging traditional heavyweights Manchester United and Liverpool.
Notably, Arsenal, Bayern Munich, and Liverpool did not visit the region during their off-season break and dropped down the club rankings.
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