Rolling Stones opens first flagship store in London

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The band's branding features throughout the store on t-shirts, jackets, water bottles, notebooks, umbrellas and plectrum packs. FMTNews FMTLifestyle TheRollingStone

The Rolling Stones launches their first flagship store in the heart of Swinging Sixties London.

“Why would you open a shop during a pandemic?” joked singer Mick Jagger in a video message released before the shop opened its doors to the public on Wednesday.In the current climate, face masks emblazoned with the band’s famous lips and tongue logo promise to be a best-seller. A giant lips and tongue sculpture takes up the window display, beckoning passers-by on Carnaby Street, the epicentre of the capital’s explosion of music and fashion in the 1960s.

Jointly curated by the Stones and Bravado, the decor stays loyal to the band’s red and black brand, while a glass floor, featuring Stones lyrics, provides a view to the basement floor.“My favourite space is downstairs, the sound room, with the insulated red panelling and the super-red neon light.Jagger recalled how the band used to visit Carnaby Street before it became associated with London’s 1960s music scene including The Who and David Bowie.

 

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